CMO's top 10 martech stories for the week - 8 November 2018
All the latest martech and adtech news from Oracle, Adobe, Cooperate, Ooyala, Zylotech, FullStory, MediaMath, Acquia, BigCommerce, Templafy and Digivizer.
View ArticleStartup scoops up Australia's doggy doo problem with social media smarts
A homegrown company focused on scooping up Australia’s dog poop problem has seen sales and brand reach exponentially increase off the back of improving its social media management approach.
View ArticleHow SuperFastDiet reduced its waistline, and cost per lead, with data
In only a few short months, online weight loss program, SuperFastDiet, has halved its cost per lead (CPL), simply by making better use of its data.
View ArticleHow a brand facelift and content strategy turned real estate software,...
A culture of experimentation has made all the difference to property management software company, Rockend.
View ArticleCMO's top 10 martech stories for the week - 19 September 2019
All the latest martech and adtech news this week from Clearbit, Lotame, Brightcove, Contentserv, ExoClick, AdRoll, Finteza, Syte, Blis, Digivizer and AdSparc.
View ArticleIndustry commentators: Why brands, consumers are well-rid of Facebook likes
News of Facebook trialling the removal of ‘likes’ counts from user feeds has come as no surprise to local social media experts and industry commentators, who welcome the move as recognition of the...
View ArticleIs the banner ad still relevant?
Twenty-five years after its inception, is there still room for the humble banner ad?
View ArticleCMO's top 8 martech stories for the week - 24 September 2020
All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata
View ArticleCMO's top 8 martech stories for the week - 10 December 2020
All the latest martech and adtech news from Fabulate, Salesforce, Sitecore, MediaMath, HootSuite, Admetrics, Springbot and Digivizer.
View ArticleWhat heightened social platform scrutiny means for brands in 2021
With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news...
View ArticleCMO's top 8 martech stories for the week - 18 February 2021
All the latest martech, customer and adtech news from ClickDimensions, Digivizer, Copper, PFL, Signkick, ActiveCampaign, Adgile and PureB2B
View ArticleWhy Boost Lab went all-in on digital marketing and data
No one would recommend starting a business as a pandemic hits. Yet that’s just what happened with beauty business, Boost Lab. Moving rapidly from the original retail concept to online was less of a...
View ArticleCMO's top 8 martech stories for the week - 14 July 2022
All the latest martech, adtech and customer tech news from Medallia, NICE, Digivizer, Marketplacer, Synthesio, MessageMedia, Smooth Messenger, SundaySky and Alida.
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